China know-how

 

As one of the biggest growth markets in the world, you don’t have to look far to see opportunity in China. For over 15 years we’ve been part of its rise yet we continue to transform brands that pave the way for future generations.

INNOVATION NOW

Creativity is a new idea in China business. From rethinking how people work, play and live to building better business models, we help organisations to understand the value of design.

LOCAL INSIGHTS

Our deep cultural knowledge of China, along with local market insights, allows us to embrace local tastes, values and attitudes. This manifests itself in our strategies and in our creative work.

 

DESIGNED IN CHINA

As an international firm, we chose to make China our home. We champion the creative movement towards a more innovative China, and we share our knowledge with our industry and the world outside.

Cross-border branding

We understand the complexities of taking brands to new territories. We offer brand analysis and advice about the best way to expose your brand and which channels to use. With locations in Shanghai, Hong Kong and the UK, we serve world regions with China-related needs.

 

A bilingual team

Our Chinese and English linguistic expertise helps us to serve clients better in China and abroad. From consulting to content creation, we ensure that local and international markets connect with brands at the right level and in the right way.

 

Our journal

Mahjong, a game of stealth

Mahjong, a game of skill that involves a degree of chance, is a way for people to connect and bond. Everyone in my family knows how to play the game. It is a longstanding family tradition that we gather together and play Mahjong during Chinese New Year to catch up and share happiness while wishing for a prosperous new year.

Read more