JWDK is an international team of designers and creative experts, working to help brands find their place in the China market.
JWDK is proud to celebrate the official launch of our brand for Columbia Circle. After delving into the rich history of the site we could see great value in preserving elements of the original story. However, the future of the site presented a new and exciting story to tell to Shanghai. Our strategy was to create a brand that could balance the dichotomy between a fascinating past and a progressive future.
