COLUMBIA CIRCLE

A new chapter for a century-old ‘social circle’


CLIENT
Vanke Real Estate

PROJECT
COLUMBIA CIRCLE

TYPE
PLACE BRANDING

SERVICES
Cultural Insights
Place Visioning
Place Brand Strategy
Naming & Copywriting
PLACE Brand Design
Place Marketing
WAYFINDING CONCEPTS

CHANGNING
SHANGHAI

49k

PROJECT GFA
49,000 sqm

3

UNIQUE HERITAGE
BUILDINGS

GOLD
TRANSFORM
AWARDs ASIA
SILVER
TRANSFORM
AWARDs ASIA

Shanghai is unlike any other city in China. With over a century of commercial exchange and technological progress, international influences are visible in every corner. Among its many historic districts, Columbia Circle in Changning District stands out as one of the city’s most significant heritage renewal projects — a place where layers of history are preserved while contemporary lifestyles are embraced.

©趙赵

Tracing a century of stories

The story of Columbia Circle began in 1924, when the site was developed as the Columbia Country Club, a prestigious social venue for American expatriates during Shanghai’s cosmopolitan heyday. Designed by renowned architects Edward Hizzard and Laszlo Hudec, the compound included the iconic clubhouse and the Sun Ke villa, home to the son of Sun Yat-sen.

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During wartime, the club was abandoned and later repurposed as the Shanghai Institute of Biological Products. By the 1980s, the once-celebrated site had fallen silent, overgrown and forgotten.

Field research 2016: Before the regeneration

In 2015, Vanke Group reopened its gates, peeling back the vines to envision a new future for the site. Beyond restoring its heritage buildings, Vanke introduced new architecture designed to cultivate a thriving creative community. JWDK partnered with Vanke to craft a strong place narrative that would bridge the site’s international past with its creative future.

©Whyseeing

From exclusive club to creative hub

The revived name Columbia Circle draws inspiration from the original 1920s community newsletter of the same title. Back then, the newsletter announced parties, dance classes, job postings and sports fixtures. Today, Columbia Circle continues that spirit of social connection, but now as an open community for creativity, culture and collaboration.

The brand identity pays homage to its origins with a crest-inspired emblem, symbolising collective spirit and shared culture. A bespoke typeface and numbering system unify signage and wayfinding, while vibrant multicultural tones and a playful pop-collage style bring energy to marketing and promotion.

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A benchmark for cultural placemaking

Now fully redeveloped, Columbia Circle has transformed from a private enclave into a vibrant, shared district. Its mix of cultural and lifestyle tenants, immersive art installations and carefully designed green spaces creates a relaxed yet dynamic atmosphere. With over 20,000 daily visitors, it has become a benchmark for heritage renewal and cultural placemaking — connecting generations, industries and cultures, and inspiring similar projects across China.

©FRAME
©上生新所ColumbiaCircle
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©上生新所ColumbiaCircle
©casa casa
©HELLO SHANGHAI
©元土口天
©上生新所ColumbiaCircle
©方 STUDIO
©我是Ricky Lyu
©我是Ricky Lyu
©The Oval Partnership
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